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Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken ; [translated from the German by David H. Wilson]

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    HF5823
    .P73513 2010
     
    880634 (Shelf),BOK
    Pricken, Mario

         Creative strategies : idea management for marketing, advertising, media and design. - London , 2010.

         311 p. : ill. (chiefly col.) ; 27 cm.
         Originally published in Germany as Clou: Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design by Verlag Hermann Schmidt Mainz in 2009.

         ISBN 9780500515402
         .-ISBN 0500515409.
         
         1. Advertising campaigns 2. Creativity in advertising.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    880634ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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