Brand-driven innovation : strategies for development and design / Erik Roscam-Abbing
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| | | | Brand-driven innovation : strategies for development and design. - Lausanne, Switzerland , 2010. | 208 p. : ill. (some col.) ; 30 cm Required reading range. Module Reader. | ISBN 9782940411283 (pbk.) | .-ISBN 294041128X (pbk.). | | 1. Branding (Marketing) 2. Organizational change - Design 3. Brand name products - Design.I. Title II. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 881292 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 916643 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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