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Brand-driven innovation : strategies for development and design / Erik Roscam-Abbing

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    HF5415.1255
    .R669 2010
     
    881292 (Shelf),BOK
    Roscam-Abbing, Erik

         Brand-driven innovation : strategies for development and design. - Lausanne, Switzerland , 2010.

         208 p. : ill. (some col.) ; 30 cm Required reading range. Module Reader.

         ISBN 9782940411283 (pbk.)
         .-ISBN 294041128X (pbk.).
         
         1. Branding (Marketing) 2. Organizational change - Design 3. Brand name products - Design.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    881292ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    916643ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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