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Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere

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  • MARC

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    HD59.2
    .A95 2008
     
    890818 (Shelf),BOK
    Aula, Pekka

         Strategic reputation management : towards a company of good. - London , 2008.

         xiii, 237 p. : ill. ; 24 cm LEA's communication series.

         ISBN 0805864253 (hbk.)
         .-ISBN 9780805864250 (hbk.)
         .-ISBN 0805864261 (pbk.)
         .-ISBN 9780805864267 (pbk.).
         
         1. Corporations - Public relations 2. Corporate image - Management 3. Strategic planning - Public relations 4. Communication in management.I. Mantere, Saku II. Title III. Series
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    890818ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    895197ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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