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Strategic corporate communication / Paul A. Argenti

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    HD30.3
    .A735 2007
     
    885338 (Shelf),BOK
    Argenti, Paul A.

         Strategic corporate communication.

         xx, 274 pages : illustrations ; 24 cm.
         In the Indian context; includes partial reference to the development of the concept in the United States of America.

         ISBN 9780070618169
         .-ISBN 007061816X.
         
         1. Communication in management - United States 2. Communication in management - India 3. Communication in marketing - India 4. Communication in marketing - United States.I. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    885338ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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