Strategic corporate communication / Paul A. Argenti
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| | | | Strategic corporate communication. | xx, 274 pages : illustrations ; 24 cm. | In the Indian context; includes partial reference to the development of the concept in the United States of America. | ISBN 9780070618169 | .-ISBN 007061816X. | | 1. Communication in management - United States 2. Communication in management - India 3. Communication in marketing - India 4. Communication in marketing - United States.I. Title | | Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UITM Kelantan; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 885338 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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