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Advertising and Promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / George E. Belch & Michael A. Belch

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  • MARC

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    HF5823
    .B387 2009
     
    882936 (Shelf),BOK
    Belch George E , 1951-

         Advertising and Promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.

         xxv, 838 pages : colour illustrations ; 28 cm.

         ISBN 9780073381091
         .-ISBN 0073381098.
         
          1. Advertising 2. Sales promotion 3. Communication in marketing.I. Belch, Michael A. II. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    882936ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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