Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh.
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| | | | Consumer Behavior : Building Marketing Strategy. | xxii, 778 pages : illustrations (color) ; 27 cm. + 1 CD-ROM (4 3/4 in.). | ISBN 9780073381107 | .-ISBN 0073381101 | .-ISBN 9780077294106 | .-ISBN 0077294106. | | 1. Market surveys - United States 2. Consumer behavior - United States - Case studies 3. Consumer behavior - United States - Case studies.I. Mothersbaugh, David L. II. Title | | Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 882940 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP882941 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | KAT |
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