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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin

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  • MARC

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    HF5827.2
    .T768 2010
     
    882898 (Shelf),BOK
    Trout, Jack

         Repositioning : marketing in an era of competition, change, and crisis. - New York , 2010.

         iv, 217 p. ; 22 cm.

         ISBN 9780071635592 (hbk.)
         .-ISBN 0071635599 (hbk.).
         
         1. Positioning (Advertising) 2. Competition 3. Marketing 4. Strategic planning.I. Rivkin, Steve - 1947- II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    882898ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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