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Kellogg on advertising and media : the kellogg school of management / edited by Bobby J. Calder.

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  • MARC

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    HF5826.5
    .K46 2008
     
    883321 (Shelf),BOK
    Kellogg on advertising and media : the kellogg school of management. - Hoboken, NJ , 2008.

         xi, 292 p. : ill. ; 24 cm.

         ISBN 9780470119860 (cloth)
         .-ISBN 0470119861 (cloth).
         
         1. Advertising 2. Advertising media planning.I. Calder, Bobby J. II. J.L. Kellogg Graduate School of Management. III. Title
         Library : UiTM Shah Alam; UITM Sabah; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    883321ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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