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Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

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    HF5415.15
    .C46 2010
     
    883336 (Shelf),BOK
    Chasser, Anne H.

         Brand rewired : connecting intellectual property, branding, and creativity strategy. - Hoboken, N.J. , 2010.

         xvi, 224 p. : ill. ; 24 cm.

         ISBN 9780470575420 (hbk.)
         .-ISBN 0470575425 (hbk.).
         
         1. Branding (Marketing) 2. Intellectual property 3. Strategic planning 4. Product management.I. Wolfe, Jennifer C. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    883336ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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