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Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin

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    HF5438.5
    .C86 2010
     
    885329 (Shelf),BOK
    Mullin, Roddy

         Sales promotion : how to create, implement & integrate campaigns that really work. - Philadelphia , 2011.

         xviii, 262 p. : ill. ; 24 cm.
         Previous edition cataloged under Julian Cummins.
         "Based on the original work by Julian Cummins and Roddy Mullin" -- Cover.

         ISBN 9780749457044
         .-ISBN 074945704X.
         
         1. Marketing 2. Sales promotion.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    885329ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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