Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer
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| | | | Branded! : how retailers engage consumers with social media and mobility. - Hoboken, NJ , 2010. | xx, 264 p. : ill ; 24 cm Wiley & SAS business series. | Includes index. | ISBN 9780470768679 (hardback) | .-ISBN 0470768673 (hardback). | | 1. Social media - Economic aspects 2. Online social networks - Economic aspects 3. Branding (Marketing) 4. Telemarketing 5. Internet marketing.I. Schafer, Lori II. Title III. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 882900 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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