Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens
-
| | | | | | Contemporary advertising and integrated marketing communications. - Boston , 2011. | | xl, 774 p. : col. ill. ; 28 cm. | | Prev. ed. has title: Contemporary advertising and cataloged under Courtland L. Bovee. | | Includes index. | | ISBN 9780073530031 (alk. paper) | | .-ISBN 0073530034 (alk. paper). | | | | 1. Advertising.I. Arens, Christian II. Weigold, Michael F. - 1958- III. Arens, William F. IV. Title | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 882929 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 910886 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 910887 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|
