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Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw

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  • MARC

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    TX911.3.M3
    S553 2008
     
    879602 (Reference),P1,BOK
    Shoemaker, Stowe

         Marketing essentials in hospitality and tourism : foundations and practices.

         xxv, 611 pages : color illustrations, color maps ; 28 cm.

         ISBN 9780131708273
         .-ISBN 0131708279.
         
         1. Tourism - Marketing 2. Hospitality industry - Marketing.I. Shaw, Margaret - 1949- II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Pulau Pinang; UITM Sabah; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    879602ReferenceP1PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKruj

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