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Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid

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  • MARC

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    HD69.B7
    T73 2010
     
    874361 (Shelf),BOK
    Trademarks, brands, and competitiveness. - aNew York , 2010.

         xv, 248 p. : ill. ; 24 cm Routledge international studies in business history v.19.

         ISBN 9780415776936
         .-ISBN 0415776937.
         
         1. Brand name products - History 2. Competition - History 3. Commerce - History 4. Trademarks - History.I. Lopes, Teresa da Silva - 1968- II. Duguid, Paul - 1954- III. Title IV. Series
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    874361ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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