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Developing winning brand strategies / Lars Finskud

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    HF5415.1255
    .F56 2009
     
    876182 (Shelf),BOK
    Finskud, Lars

         Developing winning brand strategies. - New York, NY , 2009.

         104 p. ; 22 cm.
         "Marketing strategy collection"--Cover.

         ISBN 9789746521277
         .-ISBN 9746521276.
         
         1. Branding (Marketing) 2. Marketing 3. Consumers' preferences - Brand name products 4. Advertising - Brand name products.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    876182ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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