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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway

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    HD59
    .D39 2011
     
    876159 (Shelf),BOK
    Daymon, Christine

         Qualitative research methods in public relations and marketing communications. - London , 2011.

         xi, 397 p. ; 25 cm.

         ISBN 9780415471176 (hbk.)
         .-ISBN 0415471176 (hbk.)
         .-ISBN 9780415471183 (pbk.)
         .-ISBN 0415471184 (pbk.).
         
         1. Qualitative research - Public relations - Research - Methodology 2. Corporations - Public relations - Research - Methodology 3. Marketing research - Methodology - Methodology 4. Public relations - Research - Methodology.I. Holloway, Immy II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    876159ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    923995ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    953930ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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