Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway
-
| | | | Qualitative research methods in public relations and marketing communications. - London , 2011. | xi, 397 p. ; 25 cm. | ISBN 9780415471176 (hbk.) | .-ISBN 0415471176 (hbk.) | .-ISBN 9780415471183 (pbk.) | .-ISBN 0415471184 (pbk.). | | 1. Qualitative research - Public relations - Research - Methodology 2. Corporations - Public relations - Research - Methodology 3. Marketing research - Methodology - Methodology 4. Public relations - Research - Methodology.I. Holloway, Immy II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 876159 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 923995 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 953930 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|