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Handbook of qualitative research methods in marketing / edited by Russell W. Belk

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  • MARC

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    HF5415.2
    .H288 2006
     
    874354 (Reference),BOK
    Handbook of qualitative research methods in marketing.

         xi, 595 pages : illustrations ; 26 cm.

         ISBN 9781845421007
         .-ISBN 1845421000.
         
          1. Consumers - Methodology - Research 2. Qualitative research - Methodology - Methodology 3. Marketing research - Methodology.I. Belk, Russell W. II. Title
         Library : UiTM Shah Alam; UITM Sabah; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    874354ReferencePERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKruj
    945011BinderyPTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj

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