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Measurement in marketing research : an alternative framework / Thomas Salzberger

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    HF5415.2
    .S25 2009
     
    874353 (Shelf),BOK
    Salzberger, Thomas

         Measurement in marketing research : an alternative framework. - Cheltenham, UK , 2009.

         xvii, 482 p. : ill. ; 24 cm.

         ISBN 9781848441651
         .-ISBN 1848441657.
         
         1. Marketing research 2. Marketing research - Methodology 3. Rasch models - Methodology.I. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    874353ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    938301ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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