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Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore

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    HF5415.123
    .I58 1996
     
    872189 (Shelf),BOK
    Integrated communication : synergy of persuasive voices. - Mahwah, N.J. , 1996.

         ix, 386 p. : ill. ; 24 cm Advertising and consumer psychology.
         Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992.

         ISBN 0805813918
         .-ISBN 9780805813913.
         
         1. Communication in marketing - Congresses - Management 2. Marketing - Congresses - Management.I. Thorson, Esther II. Moore, Jeri III. Title IV. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    872189ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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