Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore
-
| | | Integrated communication : synergy of persuasive voices. - Mahwah, N.J. , 1996. |
| ix, 386 p. : ill. ; 24 cm Advertising and consumer psychology. | Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992. | ISBN 0805813918 | .-ISBN 9780805813913. | | 1. Communication in marketing - Congresses - Management 2. Marketing - Congresses - Management.I. Thorson, Esther II. Moore, Jeri III. Title IV. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 872189 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
|
|
|