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Research in media promotion / edited by Susan Tyler Eastman

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    PN1992.8.A32
    R47 2000
     
    874686 (Shelf),BOK
    Research in media promotion. - Mahwah, N.J. , 2000.

         xiii, 365 p. ; 23 cm LEA's communication series.
         A collection of 11 original studies.

         ISBN 9780805833829
         .-ISBN 080583382X.
         
         1. Advertising - United States - Television programs.I. Eastman, Susan Tyler II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    874686ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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