MASS COMMUNICATION THEORIES : EXPLAINING ORIGINS, PROCESSES, AND EFFECTS / Melvin L. DeFleur
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| | | | | DeFleur, Melvin L , 1923- |
| | MASS COMMUNICATION THEORIES : EXPLAINING ORIGINS, PROCESSES, AND EFFECTS. - Boston , 2010. | | xx, 358 pages ; 28 cm. | | Shaping the American Mass Media: A brief Overview -- Introduction to the Origins, Nature, and Uses of Theories -- The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy to Media Theory -- Public Opinion as shaped by the press: The Contribution of Political science -- Cognitive Processing: The contributions of Psychology to Mass Communication theory -- The concept of Mass Society as as Contribution of Sociology to Media Studies -- James Bryce's 19th Century Theory of public opinion and the press -- Walter Lippmann's 1920's theory of Unintentional News -- The "Magic Bullet" Theory of Uniform Effects -- A selective and limited influences theory -- Gatekeeping Theory -- Agenda-setting Theory -- The two-Step flow of communication theory -- Uses for Gratifications theory -- Media Information Utility theory -- Modeling theory -- Social Expectations Theory -- Media-Influenced Diffusion of Innovation Theory -- a theory of Audience and Media Dependency on Popular Culture -- The Creeping Cycle of Desensitizatrion Theory -- Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and society -- Cultural Imperialism Theory -- Collateral Media Instruction Theory -- Other Formulations and Concepts. | | ISBN 9780205331727 | | .-ISBN 0205331726 (pbk.). | | | | 1. Mass media 2. Communication.I. Title | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 879496 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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