Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic
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| | | | | Public relations metrics : research and evaluation. - New York , 2008. |
| | xv, 328 p. : ill., map ; 24 cm LEA's communication series. | | ISBN 9780805862720 (hbk.) | | .-ISBN 0805862722 (hbk.) | | .-ISBN 9780805862737 (pbk.) | | .-ISBN 0805862730 (pbk.) | | .-ISBN 9781410616791 | | .-ISBN 1410616797. | | | | 1. Public relations - Research 2. Public relations - Evaluation.I. Ruler, Betteke van - 1948- II. Vercic, Ana Tkalac III. Vercic, Dejan IV. Title V. Series | | | Library : UiTM Shah Alam; UITM Kelantan; UITM Kedah |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 879731 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 883119 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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