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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim

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    HF5415.135
    .W47 2010
     
    869048 (Shelf),BOK
    West, Douglas

         Strategic marketing : creating competitive advantage. - Oxford , 2010.

         xxvi, 585 p. : col. ill. ; 25 cm.

         ISBN 9780199556601 (pbk.)
         .-ISBN 0199556601 (pbk.).
         
         1. Marketing - Management 2. Marketing - Decision making.I. Ibrahim, Essam - 1949- II. Ford, John B. - 1949- III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    869048ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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