Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace
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| | | | Building a buzz : libraries & word-of-mouth marketing. - Chicago , 2010. | xii, 95 p. : ill. ; 28 cm. | ISBN 9780838910115 (alk. paper) | .-ISBN 0838910114 (alk. paper). | | 1. Libraries - United States - Case studies - Marketing 2. Libraries - Marketing 3. Libraries - United States - Case studies - Public relations.I. Wallace, Linda K. II. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UiTM Negeri Sembilan; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 887790 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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