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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald

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  • MARC

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    HF5415.13
    .M314 2008
     
    865625 (Shelf),BOK
    McDonald, Malcolm

         Malcolm McDonald on marketing planning : understanding marketing plans and strategy. - London, England , 2008.

         x, 197 p. : ill. ; 22 cm.
         Includes index.

         ISBN 9780749453787
         .-ISBN 0749453788
         .-ISBN 9780749451493 (pbk.)
         .-ISBN 0749451491 (pbk.).
         
         1. Marketing - Management 2. Marketing - Planning.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    865625ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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