Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]
-
| | | Essentials of marketing research : an applied orientation. |
| xvii, 480 pages : illustrations ; 26 cm. | Previous ed.: 2004. | ISBN 9780733984211 | .-ISBN 0733984215. | | 1. Marketing consultants - Methodology 2. Marketing research 3. Market surveys 4. Marketing research - Methodology.I. Malhotra, Naresh K. II. Title | | Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UiTM Negeri Sembilan; UITM Kelantan; UITM Kedah; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 863873 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|