Market research handbook / edited by Mario van Hamersveld, Cees de Bont
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| | | Market research handbook. - Chichester , 2007. |
| xxvi, 627 p. : ill. ; 26 cm ESOMAR world research publication. | Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998. | ISBN 9780470517680 (hbk.) | .-ISBN 0470517689 (hbk.). | | 1. Marketing research.I. Hamersveld, Mario van II. Bont, Cees de - 1964- III. Title IV. Series | | Library : UiTM Shah Alam; UITM Perlis; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 878017 | Reference | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | 997309 | Reference | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj |
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