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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

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    HD69.B7
    K37 2008
     
    859154 (Shelf),BOK
    Kapferer, Jean-Noel

         The new strategic brand management : creating and sustaining brand equity long term. - London , 2008.

         xv, 560 p. : ill. ; 25 cm.

         ISBN 9780749450854 (alk. paper)
         .-ISBN 0749450851 (alk. paper).
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    859154ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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