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CIM coursebook : the marketing planning process / edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison

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    HF5415.13
    .D66 2009
     
    863703 (Shelf),BOK
    Donnelly, Ray

         CIM coursebook : the marketing planning process. - Oxford , 2009.

         xv, 240 p. : ill. ; 25 cm CIM coursebook.
         "Professional Diploma in Marketing"--Cover.

         ISBN 9781856177160 (pbk.)
         .-ISBN 1856177165 (pbk.).
         
         1. Marketing - Study guides - Examinations - Planning 2. Marketing - Study guides - Examinations - Planning.I. Harrison, Graham II. Megicks, Phil III. Chartered Institute of Marketing. IV. Title V. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    863703ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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