Market-led strategic change : transforming the process of going to market / Nigel F. Piercy
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| | | | Market-led strategic change : transforming the process of going to market. - Amsterdam , 2009. | xix, 551 p. : ill. (some col.) ; 25 cm The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. | ISBN 9781856175043 | .-ISBN 1856175049. | | 1. Marketing 2. Strategic planning 3. Marketing - Case studies 4. Strategic planning - Case studies 5. Marketing series (London, England) - Case studies.I. Title II. Series | | Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 863688 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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