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Facets of corporate identity, communication, and reputation / edited by T.C. Melewar

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  • MARC

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    HD59.2
    .F33 2007
     
    859190 (Shelf),BOK
    Facets of corporate identity, communication, and reputation. - Abingdon, Oxon, [UK] , 2007.

         xvii, 233 p. : ill. ; 24 cm.

         ISBN 9780415405270 (hardback)
         .-ISBN 0415405270 (hardback)
         .-ISBN 9780415405287 (pbk.)
         .-ISBN 0415405287 (pbk.).
         
         1. Branding (Marketing) 2. Communication in marketing - Public relations 3. Corporate image 4. Industrial publicity 5. Corporations - Public relations.I. Melewar, T. C. II. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    859190ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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