Facets of corporate identity, communication, and reputation / edited by T.C. Melewar
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| | | Facets of corporate identity, communication, and reputation. - Abingdon, Oxon, [UK] , 2007. |
| xvii, 233 p. : ill. ; 24 cm. | ISBN 9780415405270 (hardback) | .-ISBN 0415405270 (hardback) | .-ISBN 9780415405287 (pbk.) | .-ISBN 0415405287 (pbk.). | | 1. Branding (Marketing) 2. Communication in marketing - Public relations 3. Corporate image 4. Industrial publicity 5. Corporations - Public relations.I. Melewar, T. C. II. Title | | Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 859190 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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