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Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein

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    HF5415.127
    .W45 2004
     
    861267 (Reference),BOK
    Weinstein, Art

         Handbook of market segmentation : strategic targeting for business and technology firms. - New York , 2004.

         xviii, 241 p. : ill. ; 22 cm Haworth series in segmented, targeted, and customized marketing.

         ISBN 9780789021564 (alk. paper)
         .-ISBN 0789021560 (alk. paper)
         .-ISBN 0789021579 (soft : alk. paper)
         .-ISBN 9780789021571 (soft : alk. paper).
         
         1. Market segmentation 2. Psychographics 3. Target marketing.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    861267ReferencePTAR KAMPUS PUNCAK ALAM(PPA)BOOKruj

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