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Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle

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  • MARC

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    HF5415.13
    .D69 2008
     
    878016 (Shelf),BOK
    Doyle, Peter , 1943 June 23-2003

         Value-based marketing : marketing strategies for corporate growth and shareholder value. - Chichester, England , 2008.

         xii, 367 p. : ill. (some col.) ; 26 cm.

         ISBN 9780470773147 (cloth)
         .-ISBN 0470773146 (cloth).
         
          1. Marketing - Management 2. Corporations - Valuation.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    878016ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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