Managing and marketing radical innovations : marketing new technology / Birgitta Sandberg
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| | | | Managing and marketing radical innovations : marketing new technology. - London , 2008. | xiv, 271 p. : ill. ; 25 cm Routledge studies in innovation, organization and technology v.8. | ISBN 9780415433075 (hbk.) | .-ISBN 041543307X (hbk.). | | 1. Technological innovation - Management 2. Technological innovations - Marketing 3. New products - Management.I. Title II. Series | | Library : UiTM Shah Alam; UiTM Johor |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 858134 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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