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Managing and marketing radical innovations : marketing new technology / Birgitta Sandberg

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    HD45
    .S272 2008
     
    858134 (Shelf),BOK
    Sandberg, Birgitta

         Managing and marketing radical innovations : marketing new technology. - London , 2008.

         xiv, 271 p. : ill. ; 25 cm Routledge studies in innovation, organization and technology v.8.

         ISBN 9780415433075 (hbk.)
         .-ISBN 041543307X (hbk.).
         
         1. Technological innovation - Management 2. Technological innovations - Marketing 3. New products - Management.I. Title II. Series
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    858134ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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