Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
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| | | | Brand management : research, theory and practice. - London , 2009. | xviii, 267 p. : ill. ; 24 cm. | ISBN 9780415443265 (hbk.) | .-ISBN 0415443261 (hbk.) | .-ISBN 9780415443272 (pbk.) | .-ISBN 041544327X (pbk.). | | 1. Brand name products - Management 2. Branding (Marketing) - Management.I. Knudtzen, Charlotte F. II. Bjerre, Mogens - 1959- III. Title | | Library : UiTM Shah Alam; UITM Perlis; UiTM Johor |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 858478 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 863145 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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