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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre

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    HD69.B7
    H43 2009
     
    858478 (Shelf),BOK
    Heding, Tilde

         Brand management : research, theory and practice. - London , 2009.

         xviii, 267 p. : ill. ; 24 cm.

         ISBN 9780415443265 (hbk.)
         .-ISBN 0415443261 (hbk.)
         .-ISBN 9780415443272 (pbk.)
         .-ISBN 041544327X (pbk.).
         
         1. Brand name products - Management 2. Branding (Marketing) - Management.I. Knudtzen, Charlotte F. II. Bjerre, Mogens - 1959- III. Title
         Library : UiTM Shah Alam; UITM Perlis; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    858478ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    863145ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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