Brands and brand management : critical perspectives on business and management / edited by Richard Elliott
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| | | | | | | 858148 (Reference),V.1, 2009,BOK |
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| | Brands and brand management : critical perspectives on business and management. - New York , 2009. |
| | 4 v. : ill. ; 24 cm Critical perspectives on business and management. | | v. 1. The Evolution of brands -- v. 2. Measuring and
| | managing brands -- v. 3. Corporate brands and corporate reputation -- v. 4. Cross-cultural and critical perspectives on brands. | | ISBN 9780415433242 (set, hardback) | | .-ISBN 041543324X (set, hardback) | | .-ISBN 9780415433266 (volume 2, hardback) | | .-ISBN 0415433266 (volume 2, hardback) | | .-ISBN 9780415433273 (volume 3, hardback) | | .-ISBN 0415433274 (volume 3, hardback) | | .-ISBN 9780415433280 (volume 4, hardback) | | .-ISBN 0415433282 (volume 4, hardback) | | .-ISBN 9780415433259 (volume 1, hardback) | | .-ISBN 0415433258 (volume 1, hardback). | | | | 1. Product management - Public relations 2. Brand name products - Management 3. Corporations - Public relations 4. Corporate image.I. Elliott, Richard H. II. Title III. Series | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 858148 | Reference | V.1, 2009 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | | 858149 | Reference | V.2, 2009 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | | 858150 | Reference | V.3, 2009 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | | 858151 | Reference | V.4, 2009 | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ruj | | 863073 | Reference | V.1 2009 | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | ruj | | 863074 | Reference | V.2 2009 | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | ruj | | 863075 | Reference | V.3 2009 | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | ruj | | 863076 | Reference | V.4 2009 | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | ruj |
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