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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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  • MARC

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    HD69.B7
    K45 2008
     
    858121 (Shelf),BOK
    Keller, Kevin Lane , 1956-

         Strategic brand management : building, measuring, and managing brand equity. - Upper Saddle River, NJ , 2008.

         xxi, 692 p. : col. ill. ; 27 cm.

         ISBN 9780131888593 (casebound)
         .-ISBN 0131888595 (casebound)
         .-ISBN 9780132336222
         .-ISBN 0132336227.
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis; UITM Sabah; UiTM Johor; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    858121ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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