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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt

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    HF5415.13
    .S343 1999
     
    868637 (Shelf),BOK
    Schmitt, Bernd

         Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands. - New York , 1999.

         xix, 280 p. : ill. ; 24 cm.

         ISBN 0684854236
         .-ISBN 9780684854236.
         
         1. Corporate image 2. Branding (Marketing).I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    868637ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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