The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting Sao Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas ; Reuniao Satelite Sao Paulo, Brasil, August 18-20, 2004 / edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard
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| | | The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting Sao Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas ; Reuniao Satelite Sao Paulo, Brasil, August 18-20, 2004. - Munchen , 2005. |
| xvi, 385 p. : ill. ; 22 cm IFLA publications v.117. | Title also in French and Spanish. | ISBN 9783598218453 (hd.bd.) | .-ISBN 3598218451 (hd.bd.). | | 1. Libraries - Congresses - Public relations 2. Customer relations - Congresses - Management 3. Information services - Congresses - Marketing.I. Ferreira, Sueli Mara Suares Pinto - 1950- II. Savard, Rejean - 1950- III. International Federation of Library Associations and Institutions. IV. Title V. Series | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-20.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 860966 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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