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Managing service firms : the power of managerial marketing / Per Skalen

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    HD9980.5
    .S55 2010
     
    913196 (Shelf),BOK
    Skalen, Per

         Managing service firms : the power of managerial marketing. - New York , 2010.

         xii, 185 p. : ill. ; 24 cm Routledge interpretive marketing research 11.

         ISBN 9780415473262
         .-ISBN 0415473268.
         
         1. Service industries - Management 2. Marketing - Management.I. Title II. Series
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    913196ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    923861ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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