Managing service firms : the power of managerial marketing / Per Skalen
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| | | | Managing service firms : the power of managerial marketing. - New York , 2010. | xii, 185 p. : ill. ; 24 cm Routledge interpretive marketing research 11. | ISBN 9780415473262 | .-ISBN 0415473268. | | 1. Service industries - Management 2. Marketing - Management.I. Title II. Series | | Library : UiTM Shah Alam; UITM Sabah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 913196 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) | 923861 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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