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Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom

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    HF5429
    .W514 2006
     
    854947 (Shelf),BOK
    Wickstrom, Maurya

         Performing consumers : global capital and its theatrical seductions. - New York , 2006.

         x, 169 p. ; 22 cm.

         ISBN 0415339448 (hardback)
         .-ISBN 9780415339445
         .-ISBN 0415339456 (pbk.).
         
         1. Consumer behavior 2. Themed environments 3. Marketing 4. Brand name products 5. Merchandising - Psychological aspects 6. Stores, Retail - Psychological aspects.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    854947ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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