Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom
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| | | | Performing consumers : global capital and its theatrical seductions. - New York , 2006. | x, 169 p. ; 22 cm. | ISBN 0415339448 (hardback) | .-ISBN 9780415339445 | .-ISBN 0415339456 (pbk.). | | 1. Consumer behavior 2. Themed environments 3. Marketing 4. Brand name products 5. Merchandising - Psychological aspects 6. Stores, Retail - Psychological aspects.I. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 854947 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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