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Strategic marketing for health care organizations : building a customer-driven health system / Philip Kotler, Joel Shalowitz, and Robert J. Stevens

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    W74 AA1
    K87s 2008
     
    850303 (Shelf),BOK
    Kotler, Philip

         Strategic marketing for health care organizations : building a customer-driven health system. - San Francisco , 2008.

         xx, 556 p. : ill. ; 25 cm.

         ISBN 9780787984960 (cloth)
         .-ISBN 0787984965 (cloth).
         
         1. Consumer satisfaction - United States 2. Marketing of Health Services - United States - methods.I. Shalowitz, Joel - 1953- II. Stevens, Robert J. - 1955- III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    850303ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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