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Brand Hollywood : selling entertainment in a global media age / Paul Grainge

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    PN1995.9.M29
    G73 2008
     
    852051 (Shelf),BOK
    Grainge, Paul , 1972-

         Brand Hollywood : selling entertainment in a global media age. - London , 2008.

         xii, 212 p. : ill. ; 24 cm.

         ISBN 9780415354042 (hardback : alk. paper)
         .-ISBN 0415354048 (hardback : alk. paper)
         .-ISBN 9780415354059 (pbk. : alk. paper)
         .-ISBN 0415354056 (pbk. : alk. paper).
         
         1. Brand name products 2. Corporate image 3. Motion pictures - United States - Marketing.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-14.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    852051ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    862599ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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