Brand Hollywood : selling entertainment in a global media age / Paul Grainge
-
| | | | Brand Hollywood : selling entertainment in a global media age. - London , 2008. | xii, 212 p. : ill. ; 24 cm. | ISBN 9780415354042 (hardback : alk. paper) | .-ISBN 0415354048 (hardback : alk. paper) | .-ISBN 9780415354059 (pbk. : alk. paper) | .-ISBN 0415354056 (pbk. : alk. paper). | | 1. Brand name products 2. Corporate image 3. Motion pictures - United States - Marketing.I. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-14.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 852051 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 862599 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|