Branding TV : principles and practices / Walter McDowell and Alan Batten
-
| | | | Branding TV : principles and practices. - Amsterdam , 2005. | x, 158 p. : ill. ; 24 cm. | Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. | ISBN 0240807537 (pbk.) | .-ISBN 9780240807539. | | 1. Brand name products 2. Television broadcasting.I. Batten, Alan II. National Association of Broadcasters. III. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-14.gif | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 848586 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|