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Branding TV : principles and practices / Walter McDowell and Alan Batten

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    PN1992.5
    .M33 2005
     
    848586 (Shelf),BOK
    McDowell, Walter

         Branding TV : principles and practices. - Amsterdam , 2005.

         x, 158 p. : ill. ; 24 cm.
         Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.

         ISBN 0240807537 (pbk.)
         .-ISBN 9780240807539.
         
         1. Brand name products 2. Television broadcasting.I. Batten, Alan II. National Association of Broadcasters. III. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-14.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    848586ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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