Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele
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| | | | Consumer behaviour : applications in marketing. - Los Angeles, CA , 2008. | viii, 334 p. : ill. ; 24 cm. | ISBN 9781412934305 (hbk.) | .-ISBN 1412934303 (hbk.) | .-ISBN 1412934311 (pbk.) | .-ISBN 9781412934312 (pbk.). | | 1. Consumer behavior 2. Consumer behavior - Psychological aspects 3. Consumer behavior - Social aspects.I. Vanhuele, Marc II. Wright, Malcolm - 1963- III. Title | | Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UITM Perak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 845811 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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