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Connected marketing : the viral, buzz and word of mouth revolution / edited by Justin Kirby and Paul Marsden

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  • MARC

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    HF5415
    .C66 2006
     
    845267 (Shelf),BOK
    Connected marketing : the viral, buzz and word of mouth revolution. - Oxford , 2006.

         xxxv, 282 p. : ill. ; 24 cm.

         ISBN 075066634X (pbk.)
         .-ISBN 9780750666343.
         
         1. Marketing 2. Word-of-mouth advertising 3. Viral marketing.I. Kirby, Justin II. Marsden, Paul III. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    845267ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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