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Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite

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    HG173
    .E56 2007
     
    845219 (Shelf),BOK
    Ennew, Christine

         Financial services marketing : an international guide to principles and practice. - Amsterdam , 2007.

         xvi, 400 p. : ill. ; 25 cm.

         ISBN 0750669977 (pbk.)
         .-ISBN 9780750669979 (pbk.).
         
         1. Financial services industry - Marketing.I. Waite, Nigel II. Title
         Library : UiTM Shah Alam; UITM Perlis; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    845219ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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