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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy / Paul Fifield

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  • MARC

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    HF5415
    .F463 2008
     
    845051 (Shelf),BOK
    Fifield, Paul

         Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy. - Amsterdam , 2008.

         xxviii, 599 p. : ill. ; 25 cm.
         Includes index.

         ISBN 9780750686310
         .-ISBN 0750686316.
         
         1. Marketing - Management 2. Strategic planning 3. Marketing - Planning.I. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis; UITM Sabah; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    845051ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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