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Commoditization and the strategic response / Andrew Holmes

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  • MARC

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    HF1040.7
    .H65 2008
     
    845391 (Shelf),BOK
    Holmes, Andrew , 1965-

         Commoditization and the strategic response. - Aldershot, England , 2008.

         xviii, 223 p. : ill. ; 26 cm.

         ISBN 9780566087431 (alk. paper)
         .-ISBN 056608743X (alk. paper).
         
         1. Commercial products 2. Management 3. Consumption (Economics).I. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    845391ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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