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Brand risk : adding risk literacy to brand management / by David Abrahams

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    HF5415.1255
    .A27 2008
     
    844991 (Shelf),BOK
    Abrahams, David , 1953-

         Brand risk : adding risk literacy to brand management. - Aldershot, England , 2008.

         x, 212 p. : ill. ; 25 cm.

         ISBN 9780566087240 (alk. paper)
         .-ISBN 0566087243 (alk. paper).
         
         1. Marketing - Risk management 2. Branding (Marketing).I. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    844991ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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